Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:
1. Change Matrix for Week 1 (attached). Once I get the feedback from the instructor, I will provide it here and you can complete the Change Matrix.
2. Adding to Part A of the Marketing Proposal for Santa Fe Grill. This is Part B:
Part B:
Research Methodology including
Descriptive variables
Design of hypothesis (HO and HA)