1. Develop a Product/Service CONCEPT and prepare a 5-6 minute pitch. Your concept makeover can be FOOD (snacks, spreads, dinners, desserts, drink), NON-FOOD, or a SERVICE.

2. EXAMPLES: www.megpies.com

3. Create a professional-looking computer generated image* of the packaging/logo with an appropriate, catchy TAGLINE (reference ‘STUDENT EXAMPLE’). Microsoft word, PowerPoint, or http://www.logomakerapp.com/ are popular ways for students to create their digital package/logo. *A physical mock-up of the concept is an acceptable substitute (not mandatory).

4. Clearly display your UNIQUE SELLING PROPOSITION/USP (how your product stands out in a way that is meaningful to your target market) on the package. 5. Be sure to refer to the RUBRIC and address each point using the TERMS and CONCEPTS learned in this course for maximum credit

6. Use PowerPoint or Prezi to create your presentation. ( 170 pts) If you use Keynote or special graphics software, make sure it is in a format that can be viewed from our classroom computer.

Example SPLASH OF LIBERTY

INSTRUCTIONS

RUBRIC

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