Please complete the following assignment, incorporating ideas and concepts from the week’s lecture and/or articles. Please feel free to incorporate outside resources as well. When completing your assignment, please make sure to double space your paper.
Research, identify, and discuss what the marketing mix is as well as why it is important to a business.
The requirements below must be met for your paper to be accepted and graded:
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here