argumentative essay 155
October 16, 2021
why do investors put their money into real estate development 2
October 16, 2021
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marketing journal 7

This is a weekly work, I’m looking for a tutor can help me to finish this. I will post every week with diffident price depend on how hard its (or we can discuss private),please read the Journal Instructions

The point of the journal is to consider how the marketing concepts you study in this course are being applied to an actual product by an actual firm.

Before you begin your Marketing Journal, you need an approved product (a good or a service). You are to propose three products that you want to use for your journal. Be as specific as possible. For example, instead of choosing a pick-up truck, choose a particular model and year. Post your three selections (along with an image of each) by the end of the first week of class. I will let you know which one of the three is approved to use for your marketing journal. Choose products of current interest or future relevance to you. It is acceptable to propose a product from your place of employment. As you consider the options, remember that all Marketing Journal entries will need to be focused on the same product.

Your Marketing Journal will be composed of a series of posts – each marketing concept will be represented by its own post.

Below are the posts you will need for your Marketing Journal (once your product has been approved).

  • Post 1: Introduce Three Branded Products
  • Post 2: The Marketing Mix (Exhibit 1.3)
  • Post 3: Corporate Social Responsibility (Click here for a model of Corporate Social Responsibility.)
  • Post 4: Circles for a Successful Value Proposition (Exhibit 9.8)
  • Post 5: Product Complexity (Exhibit 11.1)
  • Post 6: Product Life Cycle (Exhibit 12.5)
  • Post 7: The Service-Product Continuum (Exhibit 13.1)
  • Post 8: The Five Cs of Pricing (Exhibit 14.1)
  • Post 9: Channels of an IMC Strategy (Exhibit 17.3)
  • Post 10: Direct and Indirect Channel Strategies (Exhibit 15.2)
  • Post 11: The Macroenvironment (apply only 3 factors) (Exhibit 5.3)
  • Post 12: Macro Strategies for Developing Customer Value (Exhibit 2.1)
  • Post 13: The Marketing Research Process (Exhibit 10.1)
  • Post 14: Factors Affecting the Consumer Decision Process (apply only 3 factors) (Exhibit 6.4)

  • Post 15: Five Global Product and Communication Strategies (i.e., straight extension, product adaptation, communication adaptation, dual adaptation, product invention) (Click here for a model of Five Global Product and Communication Strategies.)
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