Discussion: Competitive Forces

After reading Chapters 4 and 5, think about the five competitive forces. in your own words, what do you think lies ahead for the automotive industry? If you would rather discuss another industry, please feel free to do so…remember to examine it through the lens of the five forces.

Write a post of about 300 words, and respond to as many posts of others that you can.

Discussion: Segmentation and Positioning

After reading Chapters 6 and 7, consider the concept of target marketing. in your own words, explain the relationship between market segmentation, target marketing, and positioning. What could the damage be if a company’s segmentation and position are not correctly implemented? Give an example from your own observations.

Write a post of about 300 words, and respond to as many posts of others that you can.

There are 2 discussions so please make it 2 word files.

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