Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. In this assignment you will explore the concept of the supply chain in business and the role of the customer in the supply chain.
There are many products and services today where the target customer is part of the supply chain. Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

• Give an example of a product or service where the target customer is part of the supply chain.
• Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.
• Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

By Friday, January 24, 2014, post your response to the appropriate Discussion Area. Through Tuesday, January 28, 2014, review and comment on at least two peers’ responses.