This term we will be discussing the many components of marketing. Your final project is to apply these components to a new pet food product launch for a fictional pet supply store. The company makes pet food, toys, and supplies that are sold in retail locations and through an online store. The new product is a pet food line that is made of all natural ingredients.

For more information about the company and the product please begin by watching the SNHU Pet Supply Store video in the Module One Resources Folder and review the Final Project Part I Document and Final Project Part II Document.

For your discussion question this week, please:

1. Introduce yourself and share any experience you have with marketing.
2. Pick a name for the new product and explain why you chose it.

Resources to help you choose a name for your company and product include the Oxford English Dictionary, which provides the history and etymology of English words, and Behind the Name, which gives information and meaning of first names. In responding to your classmates, discuss how your company and product names are similar (in meaning or word choice) to the names your classmates chose. Why do you think the choice of product name is so important? If you have any questions about the final project in general, go to the Final Project Discussion thread and post them there.

To complete this assignment, review the Discussion Rubric document.

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