PART A
In weeks three through nine of our course, you will draft the chapters of your business plan based on your business model and prior work. We also ask that you conduct at least five interviews weekly to further define and enhance your business plan and its chapters.
This week’s interviews should focus on the Problem, with the interviewees being prospective or current customers. The Problem chapter of the business plan should reflect an understanding of:
Your interviews from this week should provide you with answers to the above items. Your insights gained from customer interviews should reflect the customer’s pain points, unmet needs, and/or issues where the customer is seeking gains.
The sophistication of the questions asked, and the insights distilled from the answers, will determine the grade for this week’s assignments.
Your weekly submission for the Customer Interviews should include a discussion of the:
This Customer Interview assignment should address questions 1-5 immediately above. The Problem assessment will address the four bullets at the opening of these instructions. For questions on this assignment, please email your faculty mentor.
PART B
To complement your past and present analysis of the Problem, this week’s interviews should focus on the Problem, with the interviewees being prospective or current customers. The Problem chapter of the business plan should reflect an understanding of:
For this Problem chapter, a two-page, single-spaced length is appropriate and should address:
Your interviews from this week should provide you with answers to the above items. Your insights gained from customer interviews should reflect the customer’s pain points, unmet needs, and/or issues where the customer is seeking gains.
The sophistication of the questions asked, and the insights distilled from the answers, will determine the grade for this week’s assignments.