Purpose of the Assessment

Ethics are a broad way of thinking about what constitutes a good life and how to live one. They address questions of right and wrong, making good decisions, and the character or attributes necessary to live a good life. Environmental ethics apply ethical thinking to the natural world and the relationship between humans and the earth. Environmental ethics are a key feature of environmental studies, but they have application in many other fields as human society grapples in a more meaningful way with pollution, resource degradation, the threat of extinction, and global climate disruption.

Goal of the Assessment

After reading the What is Influencer Marketing article, you will use your knowledge and skill set to answer questions that put thought into action.

Components of the Assignments

Part One

1. Read the What is Influencer Marketing article that is found in Blackboard, or via the following link (https://martechseries.com/social/influencer-marketing/what-makes-influencer-marketing-platforms-so-exciting/).
2. Side note…for the purposes of this assignment, we have cut out some information on Influencer Marketing platforms.

Part Two

1. Research and find an advertising campaign that uses Influencer Marketing.
2. What potential ethical dilemmas did you discover, or do you believe have the ability to take place?
3. Influencer marketing is built on community and relationships. What guidelines, rules, or protocols do you believe should be in place to protect consumers from unethical influencer marketing?

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