Making Business Decisions II

Wikis are Web-based tools that make it easy for users to add, remove, and change online content. Employees at companies such as Intel, Motorola, IBM, and Sony use them for a host of tasks, from setting internal meeting agendas to posting documents related to new products.

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Many companies rely on wikis to engage customers in ongoing discussions about products. Wikis for Motorola and T-Mobile handsets serve as continually updated user guides. TV networks including ABC and CBS are creating fan wikis that let viewers interact with each other as they unravel mysteries from such shows as Lost and CSI: Crime Scene Investigation.

• You would like to implement wikis at The Broadway Cafe. How would you use them to help grow your business?
• What concerns would you have with the wikis?
• What could you do to minimize your concerns?

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