Using the SWOT Analysis on UBER Transport company
– identify the risk management plans
for addressing issues or barriers that might affect the
organisation. identify relevant organisation
development interventions followed by UBER.
SWOT Analysis
Strengths :-
Highly recognized brand name
High quality service provided to customers
Well varified drivers and vehicles
No responsibilities towards the employees as they dont hire
full-time drivers.
Low operational cost
Low competition
Cashless payment facility
Customer rating system
flexible working hours for drivers
Lower price compared to other providers
Weaknesses :-
Easily imitatable business
Low interpersonal relationship between the company and the
drivers
No direct connection between the company and the customers
Lower earnings of the drivers
Opportunities :-
Customer dissatisfaction with the traditional taxi services
Exploitable markets in countries with poor taxi services
Suburban areas markets with no availability of taxis
services
Gradually rising numbers of drivers leading to prompt
service
Additional service lines such as ambulance service or school bus
service
Threats :-
Dissatisfaction of the drivers because of the low earnings
Hostility of Government and legal regulations
Growth of competing businesses
Increasing cases of frauds
Possible obsolence of the business due to advancement in
technology

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