Part 1. (not longer than one page)
Image courtesy of: Starbucks logo
Image courtesy of: Walt Disney Pictures logo
Choose one of the logos above address the following points using the content from Module 6:
- Describe the semiotic/symbolic visual elements in the logo design.
- Discuss why having visual symbolic and iconic communication in a logo may be a good strategy to communicate visually with your targeted audience.
- Discuss why drastically changing the visual elements in an established and successful logo such as Disney, Apple, or Nike, would have a negative effect on the emotion-based trust relationship clients have with the company.
Part 2. (max 2 pages)
Throughout this course, we have thoroughly examined the effects visuals have on viewers. We have analyzed the sensory and perceptual responses of viewers when they see media images. In a 1-2-page APA formatted paper with an additional reference page (template here), address the following:
- Reflect on what you have learned about visuals and how they communicate.
- Discuss how you may be able to use images and visuals to communicate in your personal life and career.
- Summarize what you have learned about the process of visual analysis using critical reasoning and source information to identify how viewers will most likely respond to media images.
- Provide real-life examples to explain point of view.
Support the items above by including relevant quotes and paraphrases from academic/scholarly sources.
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