How important is this research to the theory and practice of marketing strategy development?

What is the name of the publicly traded business you are researching for this semester?
June 23, 2020
Calculate the total estimated number of function points for this project.
June 23, 2020

How important is this research to the theory and practice of marketing strategy development?

The assigned articles for this week contribute an appealing expansion to the utility of the Walker and Mullins research. What are the basic propositions offered? What research design did each article employ? What did they find? Did they prove their case? How important is this research to the theory and practice of marketing strategy development? Respond to at least two of your classmates’ postings.


 

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