Respond to the following questions thoroughly, in 150-300 words for each question. Use your textbook as your first and major reference.
Why is common stock so appealing to investors? How have common stocks performed relative to other types of investments over the last two decades? How can financial statement analysis measure the financial vitality of the firm? What are the pros and cons of ratio analysis? What is the intrinsic value of a stock? How does this intrinsic value relate to the required return on an asset?
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