there are two discussions and i attached ppt for 2 chapters.

ch8.

Chapter 8 lays the foundation of marketing tactics. Please read it more carefully. Discuss how a particular hospitality business that you know goes about targeting at a specific segment and creates a unique position in the marketplace (do not use examples from the textbook or copy from previous classmates’ posts). To make it more fun, you can go to a hospitality business of your choice (such as a restaurant, hotel, casino, bar, club, golf course, etc.) and observe who are the people that frequent the business and how that business unit caters to their needs by differentiating itself from its competition. Please share your thoughts and also comment at least once on the postings by other classmates

classmate’s posting for ch8:

A restaurant that I would like to mention that has a target segment I believe is BJ’S Brewery and Restaurant. BJ’S to me is a little similar to Buffalo Wild Wings in the form that it is a causal setting that has big screen TVs that they always have sports on, but at the same time its a little more upscale than Buffalo Wild Wings which in the form there food is plated and not necessarily finger food. There target does still bring in more men than female, but at the time you see as well family gatherings there so there target that they focus to market in is a variety of people. They do have big screen TVs where they play all sorts of sports team which attracts people who are into sports or most of them being men from like 18-30 or sometimes older. They don’t specifically target one type of audience, but if one were to go to a restaurant you can always sense the vibe they give with being a sporting type place. This place caters to many different types of people as well since there menu isn’t just pasta, but they have food if people like to eat healthy or like to eat meat, or pizza, so they do cater to other people in that form of sense. They create a unique position in the marketplace because they can cater to a specific gender but at the same time they tend to cater to other type of peoples needs as well with the variety of foods and drinks that they have to offer, as well as making sure the vibes when you go in to eat are chill and very relax while enjoying a nice game to view on there big screen TVs.

ch9

Chapter 9 focuses on product development. After reading the chapter, discuss 2 new product ideas you have observed that have been or will be applied to hospitality, and then explain why you believe they are or will be successful. Please share your thoughts and also comment at least once on the postings by other classmates

classmate’s posting for ch9:

One new invention I have witnessed in the hospitality industry is a self check in at hotels. This is when a guest goes to an Ipad or computer, not a desk with an agent, and checks themselves in. In theory, this invention seems like a good idea, until the guest realizes they can not slide the computer a tip and ask for an upgraded room size or view. Furthermore, if a guest is not a fan of technology or gets easily frustrated this would not be a good idea for them. Additionally, this sense of technology is a great idea however it does take away from the level of hospitality the attendants of the front desk can give the desk.

A second invention, that is not brand new but is fairly newer is making reservations for restaurants online. This can take the stress away from calling down during the hours of operations or staying on hold for a busy establishment. I believe this has done well because it will also confirm and remind the guest of their reservation with the date, time, and party amount, By doing this restaurants will be able to staff for future days and prepare for busy rushes.

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