HEALTH PROMOTION PROJECT

A Behavioral Health Promotion is an effort that is made to encourage people to engage in health behaviors such as eating healthy, going to the doctor, exercising, and getting enough rest. A behavioral health promotion can also aim to discourage unhealthy behaviors such as smoking and abusing alcohol. Behavioral Health Promotions can take many forms. They can be billboards, posters, public service announcements on the radio, television, or internet. They can also be booklets, workshops, or other activities. A Behavioral Health Promotion’s main goal is to change the behavior of an individual or group of individuals. However, an individual promotion may focus on one step towards behavior change, such as increasing knowledge about a behavior or trying to change attitudes toward a behavior. Most health promotions use some form of persuasion. This may include peer influence, information appeals, or fear appeals. All health promotions should provide people with facts and arguments about why it is important to engage in particular health behaviors. They should also:

• Grab people’s attention
• Be clear
• Be easily understood by your intended audience
• Must stimulate the audience to take action
• Must come from a credible source
• Must be culturally sensitive

You will design a health promotion in the form of a poster that incorporates these elements. You need to choose one behavioral health issue for your promotion. Your intended audience must be all or part of the campus community. You will attach a one page description of your promotion, and the process that you went through to design your promotion.

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