Assignment Content

1. 
   The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing play a role in consumer behaviors of selecting health care resources. Use the below in your community or surrounding area:

   • One retail clinic in your local grocery store or retail pharmacy use like a Minute Clinic at CVS or The Walgreen’s clinic.

   Research the market of this facility. Consider the following as you complete your research:

   • Demographics of the consumers who use the facility selected
   • The location of the facility selected- the location I’m in is Southwest coast of Florida Clearwater, Fl area
   • The marketing used to bring in consumers to the facility selected

   
   Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

   • Describe the facility selected, including its location.
   • Include the cultural and generational demographics in your analysis.
   • Analyze the marketing approach used for the facility.
   • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
   • Consider whether marketing techniques can be the same when marketing to different demographics.

   Cite at least 1 reputable reference.
   
   Format your assignment according to APA guidelines.
   
   

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