Read “Google: The Redesign” by Farhad Manjoo. Google has grown considerably in the past few years. They are pursuing a number of options for growth through diversification. Farhad Manjoo discusses how they are focusing on developing new capabilities. Do you think these new capabilities will allow them to effectively compete against Apple? Are they positioning themselves to beat Apple? How about Microsoft?
https://www.youtube.com/watch?v=QVdQM47Av20