global policy and strategy

choose a Multi-national Enterprise and choose a country, This country must be the MNE that has not yet entered.

Assume the role of the manager of a Multinational Corporation and discuss one of the following topics:

Topic 1.Strategic Initiatives of Global Growth

The criteria used for making a global expansion decision and rationale for your selection

*WHAT DOES AN MNC HAVE TO TAKE ACCOUNT OF / ANALYSE WHEN DECIDING WHEN AND IF TO EXPAND INTO NEW MARKETS/COUNTRIES

Topic 2.Global Strategy and Sources of Competitive Advantage

The level of National Competitive Advantage within your target investment location

*WHAT DOES THE NEW MARKET COUNTRY HAVE TO OFFER YOUR MNC IN TERMS OF POTENTIAL SOURCES OF COMPETITIVE ADVANTAGE

THIS IS THE PORTER DIAMOND MODEL