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Why is so much of Chapter Nine, Reaching Global Markets, devoted to discussing the environmental forces in global markets? How likely is an American based company like the fast-food giant McDonald’s to use the same marketing strategy in various countries around the world? Does McDonald’s use the same marketing strategies in India and Japan? Please explain if there are differences.

In at least 200 words, please respond to the questions that makeup discussion three. Please refer to at least four sources and use the APA style to cite your sources.