The project requires that you select a multinational company that has engaged in some international business venture. Introduce your company in an introductory paragraph and then research and discuss the following discussion points in the body. Conclude the paper with how the company is currently doing. Note: The following discussion points are objectives in many of the chapters you have read in the book. In many cases, you will find examples in the chapters that exemplify some of the topics below. The paper should be no more than 5-6 pages, 12 font, 1″ margins and double-spaced. You should also include a works cited page. Have the paper proofread to ensure that grammar and spelling are correct. You can submit the project in the submission box below by pasting text into that box or attaching a word document.

1. Describe how globalization of production and globalization of markets applies to your selected company.

2. Explain how political systems affect market success of this company in a particular location outside of its native country.

3. Identify cultural differences between the host country and your company. You may cite examples of cultural differences and how the company made adjustments to accommodate these differences.

4. Identify and describe one ethical issue that arose as a result of this international endeavor. (i.e. McDonalds knowingly selling french fries in India that contain beef extract…. Working conditions in foreign factories…etc.)

5. Explain the host government’s role in either promoting or restricting this venture.

6. Identify policy instruments used by government to influence trade flows with regard to this business venture.

7. Describe the level of regional economic integration, if any, with which your host nation is involved. (i.e. Selling in Germany, a member of the EU)

8. Describe how fluctuations and exchange rates may affect this venture.

9. Identify the strategy used by the multinational in the foreign market. (i.e. global standardization strategy, localization strategy, etc.)

10. Compare and contrast different modes that the firm may use to enter this foreign market.

11. Explain the global marketing strategy used for this particular market.

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