Read ch3 and ch4 of the book (Crafting and Executing Strategy: THE QUEST FOR COMPETITIVE ADVANTAGE

ISBN 978-1-259-73278-2)(I can mail you the ebook)

Read Case #7 Fitbit, Inc.: Has The Company Outgrown Its Strategy? and answer the following questions. (the case also in the book)

1. What is competition like in the activity tracking industry? How strong is the competitive strength of buyers and suppliers? How do you describe the competitive strength of new entrants and substitute products? Rivalry among competing sellers?
2. Prepare a Five Forces Model of Competition to support your conclusion.
3. Analyze the company’s financial performance. Do trends suggest that its strategy is working?
4. To perform a SWOT analysis for Fitbit, how do you describe the company’s primary strengths and weaknesses? What external opportunities and threats exist? Provide a summary of a SWOT analysis.
5. What recommendations would you make to Fitbit management to address the most important strategic issues facing the company?

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