V. Conclusion: Conclude your paper by making recommendations for next steps should the business decide to move forward with developing a presence on social media. Remind them that keeping up with a social media presence is a long-term commitment and will constantly be refined and measured. A. Explain how the continuous use of social media can help the organization achieve its goals. Support explanation with examples. B. Offer recommendations for measuring success and explain its importance. C. Develop hypothetical next steps for the organization should they decide to move forward with a strategic social media plan.

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