Assignment 2: Business Plan Breakdown 2—The Marketing Plan
This is the second milestone of your business plan—the marketing plan.
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
Explain how the marketing plan targets the market segment.
Provide a positioning statement for your project.
Define the products and services you will offer.
Develop and detail a pricing strategy you will use.
Describe the promotion plan you will implement.
Identify the target locations with an assessment of their viability.
By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
This assignment is worth 100 points and will be graded according to the following rubric.
Assignment 3 Grading CriteriaMaximum PointsExplain how the marketing plan targets the market segment.16Provide a positioning statement for your venture.16Define the products or services to be offered.12Develop and detail a pricing strategy to be used.16Describe the promotion plan to be implemented.16Define locations that will become targets, with an assessment of their viability.12Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.12Total:100
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