Social Media You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.

The paper • Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center. • Must include a separate title page with the following: o Title of paper o Student’s name o Course name and number o Instructor’s name o Date submitted • Must use at least three scholarly sources in addition to the course text. • Must document all sources in APA style as outlined in the Ashford Writing Center. • Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.

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