Evaluate the performance of the focal retailer assigned to you. Using its annual report that you can get
either in the ―investor relations‖ area of its web site or from the Edgar files at www.sec.gov. or
information as web sites like www.hoovers.com, determine the following productivity measures: gross
and net profit margin percentage, overhead expenses (General and administrative expenses as a percent
of sales, asset turnover, inventory turnover, sales per square foot, sales per employee. Compare these
measures describing this year’s performance with preceding three years’ measures for the company
(summarize this in Table 1). Next compare the latest year’s measures for the focal retailer with the two
competitors (summarized in Table 2). Turn in a one or two pages of bullet point conclusions noting
differences and analysis (why these differences arise and what they mean for evaluating performance)
along with table 1 and Table 2.
Teams Focal Retailer Competitors
1,8 JCPenney Macy’s, Dillards
2,7 Zales Blue Nile, Tiffany’s
3,6 Target Wal-Mart, Sears Holding
4,5 Office Depot Staples, Office Max

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