Evaluate the level of success of Kodak’s reinvention attempts.

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Evaluate the level of success of Kodak’s reinvention attempts.

Week 7 Discussion Bus 508

“Marketing Strategy” Please respond to the following:

From the e-Activity and the “Hit & Miss: Kodak Ignores the Digital Picture” reading in Chapter 12 of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak’s reinvention attempts. Support your position with two (2) examples of Kodak’s success or failure in its efforts.
Week 7 Bus 508
eActivityTop of Form

Bottom of Form

Use the Internet to research the marketing strategy history of the Eastman Kodak Company. Be prepared to discuss.


 

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