evaluate possible benefits and implications of the Relationship Marketing concept in mass consumer markets.

Do you agree with the Court’s decision?
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Prepare the income statement for Fuller Bhd. for the year ended 31 December 2013vii. Inventory as at 31 December 2013 is RM250,000.
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evaluate possible benefits and implications of the Relationship Marketing concept in mass consumer markets.

“Critically evaluate possible benefits and implications of the Relationship Marketing concept in mass consumer markets. Can this concept be more useful in an international context? You may use relevant examples to illustrate your answer.”


 

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