Estimate weekly gross revenue as a function of advertising expenditures

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September 10, 2020
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Estimate weekly gross revenue as a function of advertising expenditures

The owner of Showtime Movie Theater Inc. would like to estimate weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow.

Weekly Gross Rev
TV advert
Newspaper Advertising

96
5
1.5

90
2
2

95
4
1.5

92
2.5
2.5

95
3
3.3

94
3.5
2.3

94
2.5
4.2

94
3
2.5
Discuss how you can go about analyzing this data. What key information should be needed? What performance measures would you be interested in and why? Analyze the data in your report and provide this information in your two-page report. This is due the last day of class.

 

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