Amazon: a master of reinvention”Read the following Articlehttps://www.london.edu/faculty-and-research/lbsr/diie-innovation-icons-amazon (Links to an external site.)Identify and analyze all points that, according to the author, make Amazon the best example of a serial business model innovatorProvide 2 real-world examples that support each point, and 2 examples that oppose each point.Make sure to cite your sourcesFont – Times New Roman, font size 12, single line spacing, normal margin