In this assignment, you will read and respond to the case study titled “Hubway: Boston’s Online Bike-Sharing System,” located on page 165 of your Boone and Kurtz textbook, Contemporary Marketing.

In a well-written paper, address the following.

• Describe the benefits and potential drawbacks of e-marketing for Hubway.

• Thus far, Hubway essentially engages in business-to-consumer (B2C) e-marketing. Cite one or two examples of ways in which Hubway might branch out into business-to-business (B2B) e-marketing.

Your paper must meet the following requirements:

• Be 3-4 pages in length, not including the cover page and reference page.

• Support your answers with the readings and at least three scholarly journal articles (at least one of which is peer-reviewed
• APA format

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