Scenario: You are a strategy and finance consultant providing advice to senior leadership at a publically traded company. Prepare a written and oral project analysis using a combination of finance and strategy following the guidelines below:

1. Select a publically traded company to analyze along with a direct competitor. Some sample industries include:
 Retail – Apparel
 Retail – General Merchandise/Discount Store

 Retail – Jewelry
 Retail – Cosmetics
 Retail – Supermarket/Grocery
 Retail – Dollar Stores (or for a low price) Retail – Pharmacy
 Retail – Department Stores
 Retail – warehouse
 Retail – Online
 Retail – Specialty
 Restaurant – Quick Service
 Restaurant – Casual Dining
 Restaurant – Fast Casual
 Restaurant – Fine Dining
 Manufacturing – Automotive
 Computer – hardware
 Computer – Software
 Consumer Good – Manufacturing
 Heavy Equipment
 Computer – networking
 Oil/Gas
 Handbag Retailer/Manufacturer
 Entertainment or theme parks
 Chemicals
 Retail – Home Improvement
 Drug Manufacturers – Major
 Food Manufacturer
 Consumer Electronics Manufacturer
 Delivery Company
 Beverage
 Internet/Cable Company

 Diversified Machinery
 Textile – Apparel Footwear Communications

Please avoid the following industries:

 Financial Services Banking
 Insurance

1. Calculate the DuPont Identity (Equation) for the past three years using VentureLine (or equivalent) for:
    Your chosen company
    A close competitor Industry averages
2. Answer the following questions:
   1. Using chapter 5 of Crafting and Executing Strategy, which generic competitive strategy does your chosen company employ? Justify your answer. The five strategies are:
       Low-Cost Provider
       Broad Differentiation Focused Low-Cost Provider Focused Differentiation
       Best-Cost Provider
   2. What does the DuPont Identity tell you about your chosen company’s overall performance versus its competitor and industry benchmarks?
   3. Using industry averages as a benchmark, what advice would you give your company in order to improve their ROE? What strategic moves could the company make to improve their competitive position? (Feel free to use other financial ratios to augment your analysis). Chapter 6 of Crafting & Executing Strategy contains the following categories of types of strategic moves the company can make to improve their competitive position such as: Offensive- Strategic Option –Improve market position
      •  Defensive Strategy – Protect market position and competitive Advantage
      •  Scope of Operations – Should they alter range of products or services offered?
      •  Merger and Acquisition – Acquire or merge with another company either horizontalor vertical
      •  Outsource Strategy – Narrow scope of products/service
      •  Strategic alliance or partnerships
        Please prepare a 5-10 page written report along your findings using the guidelines of the rubric for this project.

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