Question 2:
In grocery stores, you usually see that hotdogs come in the
package of 10-hotdog-in-a-pack; however, the buns usually come in
the package of 8-bun-in-a-pack. Therefore mathematically, you need
to purchase five bags of eight-to-the-pack buns and four
10-to-the-pack hot dogs in order to match the hotdogs and the buns
perfectly: 40 buns match 40 hotdogs.
If you were a marketer for hotdogs, would you like to change
your packaging strategy (10 points)? Please provide your reasons
(15 points). Please indicate which marketing approach or approaches
you will use to analyze this question (analytical, behavioral,
empirical) (10 points)?
Please keep in mind that there are no clear-cut right or
wrong answers on this problem. You will be evaluated
not based on whether you give “right” or “wrong”
answers. Instead, you will be evaluated based on
how you arrive at your answer, in another word,
how you analyze the problem and the way of your thinking.
Question 3:
In old days, when people want to listen to their favorite music,
they have to pay for it, like buying a CD. Nowadays, people can
have access to their favorite music for free, such as watching it
on some website such as Youtube. Please think about the
consequences of these changes to musicians, and answer the
following questions.
1) Do you think this trend is good or bad for musicians who are
supposed to profit from their work? Please provide your reasoning
(10 points). Hint: you may think about different types of
musicians, e.g., very famous musician versus relatively unknown
musician, etc.; and whether this trend would impact them in
different ways. You are welcome to think about other factors
besides the types of musicians.
2) Please come up with some recommendations for musicians so
that they can maximize their profit even though people can get
their work for free (10 points).
3) Which marketing approach or approaches (analytical,
behavioral, empirical) do you think are relevant to solve this
problem? Please describe your reasoning (15 points).
Please keep in mind that there are no clear-cut right or
wrong answers on this problem. You will be evaluated
not based on whether you give “right” or “wrong”
answers. Instead, you will be evaluated based on
how you arrive at your answer, in another word,
how you analyze the problem and the way of your thinking.

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