Respond to the following questions in a minimum of 175 words each

1. Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.

2. Are classified ads effective for most advertisers?

3. In what other ways does the Internet help a company’s sales force become more effective? Have you seen specific examples at your place of employment?

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