Discussion Board Scenario: You work as an analyst in the planning unit of a firm with international operations. From time to time, you might be called to a meeting to discuss certain aspects of international business. As you state your responses to the Discussion Board questions, assume that you are in a formal, management discussion. Your manager has asked that you state your sources when citing facts or important concepts, for good order.

Question 2: You are in a meeting to try to understand what it takes to enter new markets. What lessons can be learned from Walmart’s experience in Mexico (refer to article below)? Specifically what can be learned in terms of entering a market, what external challenges might occur, and how can your firm minimize the risks?

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