Week 10 Discussion

Global Marketing

Consider the advantages and challenges presented by today’s global marketing environment. Then answer the questions below:

• Does your company (or the company you used for your assignments) have a global or international presence?
• Answer the applicable question below:
  • If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?
  • If your company is not global: Do you think that your company should go global? Why or why not?
• Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

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