Week 9 Discussion

Digital Marketing Maturity

Read the blog from Media Beacon in this week’s materials about the Digital Maturity Model for Marketing Processes. Then answer the questions below:

• Which one of the five levels of the Digital Maturity Model best describes your company at present?
• What aspects of your workplace did you review to draw this conclusion? Explain.

Now imagine that your company aims to move up one level higher on the Digital Maturity Model within one year.

• What are three goals that the company leadership could set to make this happen?
• What are two or three projects or actions needed for those goals to be fulfilled within the one year time-frame?

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates by Sunday, midnight of your time zone.

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