Based on the analysis you have undertaken during the past several weeks:
-Restate your vision for the company and your implementation plan.
-What does the playing field look like? What are the current trends in your industry, and what has the competition been doing?
-What are your moats (competitive advantages) and barriers (competitive disadvantages), and how does your plan create a sustainable competitive advantage (market leadership) for your organization?
-How does analysis of the data and the competitive environment support your proposed plan?
-What are your initial estimates of your market opportunity (revenue and profit) for your plan? Defend your projections.