Over time, men have become more concerned about their appearance, leading to a rise in the number of men’s grooming products. Over the past decade, the media paid a lot of attention to so-called “metrosexuals,” heterosexual males who are very interested in fashion, home design, gourmet cooking, and personal care products. How widespread is this phenomenon? Do you see men in your age group focusing on these interests? Should marketers change their strategies and shift their views on male sex roles today?

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