promotion and the product life cycle 26
March 5, 2023
advanced practice in strategic marketing management
March 5, 2023

discussion post 623

The discussion should focus on analysis and insights rather than narrative (i.e. what happened). For exercise #1 you have done last week, please address the following discussion questions:

  • Did you make a deal? Why or why not?
  • Who controlled the negotiation and how did they do it?
  • What were the critical factors that affected the negotiation situation and outcomes and what can you say about these factors in general?
  • What strategies have you planned before the negotiation? Did these strategies work?
  • What was the most effective strategy that your opponent used in this exercise?
  • What did you learn about yourself from this experience?

Note: I was the seller and my partner was the buyer

 
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