Discuss the concept behind anti-ads and culture jamming. Connect this to the idea of commodity fetishism. Give examples of at least two corporate brands that have been the targets of these anti-ads. (10 points)
Read – Chapter 6: Media in the Everyday Life pp. 219–256
– Chapter 7: Brand Cultures: The Images and Spaces of Consumption, pp. 257–300
Look at – PDF: Mass Media and the Public Sphere
Look at – PDF: Visual Seduction
Look at – Adjusters website found at https://www.adbusters.org/spoofs-ads
Watch –
Merchants of Cool (approx. 58 mins.) found at
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
Than Write – Discussion Post 5: Visual Seduction