Through this week’s Learning Resources, you were introduced to the concept of organizational competitiveness. As businesses face increased competition on a daily basis, the need for innovative products and services increases as well. Finding effective ways to market and distribute products to a wide audience in the most efficient way possible can be demanding on businesses unless they are prepared to meet the challenges they face. Information technology can play a large role in helping companies meet those challenges and secure competitive advantages.

In this Discussion, you will identify a company that has used IT to gain competitive advantage and examine the role of IT in enabling that advantage.

To prepare for this Discussion:

• Review this week’s Learning Resources.
• Identify a company that has used IT to gain competitive advantage over its competitors. In addition, identify two of the company’s competitors.
• Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.

By Day 3

Post a 150- to 225-word (2- to 3-paragraph) explanation of how a company has used IT to gain competitive advantage over its competitors. In your explanation, do the following:

• Briefly describe the selected company and two of its competitors.
• Explain the nature of the competitive advantage and how IT has enabled that specific advantage.
• To support your response, be sure to reference at least one properly cited scholarly source.

Refer to the Week 5 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.

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