This will be the topic of your thread:

• Long-term customer loyalty and relationships

Threads:

• Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.
• In at least 600 words, discuss your topic by addressing the following items:
  • Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item)- .Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460
    
  • Examine at least 1 practical application/example for your topic.
  • Formulate a question about your topic that your classmates will respond to.
  • Have a separate heading for each of these 3 sections.

AT LEAST 3 SCHOLARLY SOURCES MUST BE USED NOT INCLUDING THE TEXTBOOK

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