discussion assignment 18

Explain how the marketing plan targets the market segment.
September 8, 2020
current news report 1
September 8, 2020

discussion assignment 18


The white paper report is done. It’s time for a break to think about an issue that could impact you on your job.

Reading/Viewing assignment:

A November 2012 CNN video on “Shopping on Thanksgiving Day?”


Discussion assignment:

Many companies give their employees Thanksgiving day off – as a paid holiday. However, some companies don’t — because they expect their employees to be working to serve the needs of shoppers on Thanksgiving.

What are your thoughts about the CNN news clip? Do you think retail sales companies should be open on Thanksgiving Day? Would you work on Thanksgiving Day?

Post your response here.



Peer/group assignment:


Written assignment:


Due date:

Friday, week 13, 5:00 p.m.

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