Principles of Marketing : Marketing the Core

Consider a firm that you are familiar with or that you have worked with. In terms of the chapters you just covered,(1-3) what do you consider to be the 3 most important Marketing Environment concepts that the organization must consider? Do not include general answers from anywhere in these chapters but, rather, look for specific information related to “marketing environments.” Remember, these factors may influence the demand for and acceptance of products and services.

Create a thread in the Discussion Board Forum naming the firm chosen in the “Subject” field. Include in your answer:

• The key marketing environment concepts,
• A brief definition of the concept,
• The page numbers from the text for each cited concept,
• Explain why each is important and how each might influence consumer demand or market acceptance, and
• How the chosen firm would benefit from considering these concepts.

Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.  

Write a thread of at least 200 words responding to the topic presented. Any references provided will not add to the word length. Proper APA format, spelling, and grammar are expected.