In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words),

Assignment Details

You own and manage a store that caters to the serious gourmet, with a wide variety of cooking supplies and accessories. Because you keep track of customer addresses, you know that people come from all over town to your store. You know that you cannot compete with the big retailers on price. Instead, you are sure that your customers come to your store for the variety of items and for your knowledgeable sales staff. You would like to increase your sales and reach more customers. You are planning to hold an event featuring a friend who is a well-renowned gourmet chef. Your friend will come in and talk about new cooking trends in the restaurant industry.

• Create a promotion plan.
• In terms of advertising, include the pros and cons of using newspaper advertising and how you might use direct mail.
• Include how you might use publicity and what events you might want to sponsor as part of your public relations component.

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