discuss the process for gathering your data, how to interpret the data that you have gathered, and how you will analyze and apply the data is appropriate to a proposed marketing plan.

Objective: This assignment is a program level assessment that is tied to the Core MBA Assessment Plan.

Purpose: In alignment with the unit concepts for the week, you were to write a paper regarding data-gathering and market research.
Assignment Description: You may choose quantitative, qualitative methods, or both. Feel free to pick a service or product that you feel could be marketable and profitable for your organization. In this paper you are to fully discuss the process for gathering your data, how to interpret the data that you have gathered, and how you will analyze and apply the data is appropriate to a proposed marketing plan.

Parameters:Your paper should be no less than 1500 to 2000 words, double spaced, written in accordance with APA writing standards which includes consistent citation and reference section. Be sure that you use a minimum of five references to support your discussion. Papers that are not supported or show lack of research will receive a 75% at best.

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