1. Discuss how an internal culture within a buying center could work against rational, quantifiable decision making but results in satisfying decision outcomes. Provide an example.

2.

How can a company mission statement be made to provide motivation and guidance for a company, rather than just giving lip service to a set of unrealistic values and goals?

Provide an example of a company that accomplishes this and why does it work?

3.

To what extent are entrepreneurial marketing and the strategic management process consistent?

Inconsistent?

Explain in detail.

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