Digital Individual Marketing Kit Guidelines

FINAL PROJECT

Intro to Mass Communication Online

EVERYONE is their own brand and you must think about how you want to market your image to prospective employers. This project is designed to help you create your professional image.Each piece is essential to building your brand.

Your Digital Individual Marketing Kit should contain the following (each on its own page; examples have been provided in the folder labeled, “IMK Examples”). You will this project in as a PDF document.

Here is what is expected:

• Cover Letter (10 points)
• Resume (10 points)
• Business Card Layout (10 points)
• Elevator Speech (10 points)
• Website (10 points)
• Reference Letter (10 points)
• Logo (10 points)
• LinkedIn Page (10 points)
  • Place a screenshot of the homepage and include the link at the bottom
• Short Biography- 150 words or less (10 points)
• Work Samples (10 points)
  • Include at least one work sample. It can be a news article, a blog post, a previous class assignment, or link to your broadcasting work, etc. It MUST RELATE to your chosen career path.

OVERALL TOTAL POINTS FOR PROJECT: 100

Notes:

• The final booklet will NOT be returned to you. Keep a copy of EVERYTHING you have created!
• You will be graded according to your project completion, creativity and thoroughness. DO NOT throw the assignment together. As you can see from the examples, these students took their time!
• The goal is for you to have a portfolio showcasing your skills and talents to prospective employers and/or internship coordinators.
• Please keep the due date in mind!
• Five points will be deducted for each day that the project is late! No exceptions!

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