Write a case report

(


!)


at
least 3 pages.

B
a

ri
lla Spa
1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve

.
What are the benefits and drawbacks of this program?
2. What barriers or conflicts internal to Barilla does the JITD program create? What causes theseconflicts? As Giorgio Maggiali, how would you deal with these?
3. As one of the Barilla’s customers, what would your response be? Why?
4. In the environment in which Barilla operated in 1990, do you believe JITD

(
or a similar kindof program) would be feasible?

effective
? If so, which customers would you target next? Howwould you convince them that the JITD program was worth trying? If not, what alternativeswould you suggest to try to combat some of the difficulties that Barilla’s operating system faces

?

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